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Uncovering CX in China: They’re Ready, Are You?

Beyond Philosophy

We learned a few things about what to do and what not to do there, as it pertains to Customer Experience. Three Truths Every Marketer Should Know about CX in China. China is still in the early stages of Customer Experience discovery. China sees us as the thought leadership of Customer Experience.

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Getting Company Culture and Operations Right, and Keeping Them Right: What It Really Means to Be Stakeholder-Centric This Labor Day

Beyond Philosophy

CMC Thought Leadership Principal, Beyond Philosophy. A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” The author had several suggestions for building customer-centricity.

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What a Customer First Strategy Is (And what it’s not!)

C3Centricity

He spoke about the differences between customer focus and customer centricity and the often times confusion between the two terms. That is why I tend to speak about customer first rather than customer centricity these days. What a Customer First Strategy is not. What a Customer First Strategy is.

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Top 20 Customer Service Experts to Follow on Twitter Right Now

Comm100

Kate Nasser, otherwise known as the People Skills Coach™, offers anyone who happens upon her Twitter page a wealth of knowledge on topics such as how to increase your impact and how to create positive customer experiences. She is an expert on customer-centric leadership, and an active tweeter. Flavio Martins. flavmartins.

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Totango Wins Silver Stevie Awards for Leadership and Innovation in Customer Success Technology; Totango Named Finalist for SIIA CODiE Awards

Totango

Created in 2002, the awards honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. Totango was honored for its leadership and innovation as the leading enterprise customer success platform.

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

While both B2B and B2C have target markets, B2C tends to have a larger number of customers with shorter and simpler buying processes. . These can serve as planning tools for marketing, sales, customer service, and, of course, CX professionals. Another factor is the marketing value of a customer, especially in B2B.

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Why Gut Decisions Are Sometimes Wrong

Beyond Philosophy

Psychologist and Professor Daniel Kahneman , winner of the 2002 Nobel Memorial Prize in Economic Sciences, explains why this is in his book, “ Thinking Fast and Slow ”. In truth, when your gut instinct turns out to be right, it is a result of the complicated system of decision-making your brain employs.

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