Remove 2002 Remove Brands Remove Leadership Remove Marketing
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Why Good Customer Experience Starts With Your Internal Culture

Customer Bliss

In today’s episode, I chat with Leslie McNamara , who is the Chief Marketing Officer and Managing Director in workforce development at Citi Retail Services. In her role, Leslie merges workforce development with marketing, working directly with retailers. Such a large undertaking, of course, requires leadership to be on board.

Culture 147
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Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

We had Claudia Townsend, associate professor of marketing at the University of Miami at the Miami Herbert Business School, as a recent podcast guest. ” As a result, the focus on aesthetics has become universal in marketing efforts today. . Townsend chose to study it because there was shockingly little academic research on it.

2002 163
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How to choose the best reputation management company

BirdEye

Reputation management is the process of shaping public perceptions of a brand. It’s about fostering positive brand awareness, growing favorable public sentiment, and addressing any negative impressions. How companies manage their online reputation determines their ability to grow in a competitive market.

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Uncovering CX in China: They’re Ready, Are You?

Beyond Philosophy

Three Truths Every Marketer Should Know about CX in China. China sees us as the thought leadership of Customer Experience. China has potential to leap-frog other markets as it is a massive opportunity. According to APAC Insider , Forrester concluded that no brand was doing an excellent job there yet. Billions of them.

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Brand Move Roundup – July 21, 2020

C Space

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

2020 52
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Mike Wittenstein: I am by no means an actor

Storyminers

Next, Mike founded Storyminers in 2002 to continue mastering the art and science of customer experience and to build the business. Using empathy you don’t need to have lots of market research.” Your brand can’t be any better than what your customers’ experience.” Best Leadership Advice Received.

2002 64
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Getting Company Culture and Operations Right, and Keeping Them Right: What It Really Means to Be Stakeholder-Centric This Labor Day

Beyond Philosophy

CMC Thought Leadership Principal, Beyond Philosophy. A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” Michael Lowenstein, Ph.D.,

Culture 83