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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

The value of excellent customer experience (CX) is no secret, nor are the aspects needed to deliver it – and yet many organizations are struggling to deliver on consumer CX expectations. Many of the expectations customers have of your brand arise from their interactions with other brands.

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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. I am responsible for ecommerce as well as marketing and branding of all the physical stores. Tell us a little about Passarela and the great things you’re doing in customer experience.

Fashion 50