Lessons for How to Swim in a Blue Ocean from the Girls Auto Clinic
Michelli Experience
JANUARY 24, 2017
Rather than treating female customers in stereotypical condescending or patronizing ways, Patrice established a business value proposition where women are informed and empowered in their knowledge of automotive needs and in their understanding of the solutions necessary to meet those needs. In 2005, W. Swimming in a Blue Ocean”.
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