SurveySensum

SEPTEMBER 8, 2023

NPS drives revenue growth: In 2005, the London School of Economics conducted a study on customer advocacy as business growth. NPS gives competitive advantage: In the book, The Ultimate Question 2.0 , Fred Reichheld and his team found that companies that have adopted NPS grow twice as fast as their competitors.

NPS 52

NPS ROI Social Media Banking 52

Natalie Petouhof

MARCH 6, 2017

Tweet Human Capital As a Key Competitive Advantage. Winning leaders have realized the value of a strong and effective culture as a crucial, competitive advantage. I am very excited about attending the upcoming conference on The New Work Summit #nytnewwork by the New York Times®.

Culture 40

Culture Competitive Advantage 2015 2012 40

Natalie Petouhof

FEBRUARY 11, 2016

News Corp bought Myspace for $580 million back in 2005. Time says the acquisition of Viant will help the company by being able to target ad delivery to the optimal audiences as well as to link devices back to real people and then converting ad spending to actual sales and closing the ROI loop. Viant is the parent company of Myspace.

2011 65

2011 Advertising 2005 2015 65