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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil.

Fashion 50
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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

In Acquia’s Customer Experience Trends Report surveying over 6,000 consumers worldwide, only 10% strongly agreed that ‘most brands meet their expectations for what they consider a good experience.’ In the same report surveying 600 marketers of director-level and above, 82% believe they are meeting CX expectations.