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Why Customer Delight Is the Wrong Strategy

Comm100

But for many businesses, this can be a poor return on investment, with many resources being spent on a never-ending quest to go above and beyond. In 2005, Bain & Company surveyed 362 firms. Discover the latest customer service trends and live chat metrics to inform your CX and online sales strategy. Download Now.

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The Future of Work: How Companies Are Building Cultures Worker’s Love #nytnewwork

Natalie Petouhof

I’ve written return on investment models for the value of human capital. She joined Google in 1999 as the company’s first marketing manager and led the initial development of several key consumer products including Google Images and Google Books. s outstanding directorial achievement in feature film award.

Culture 40
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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

News Corp bought Myspace for $580 million back in 2005. It means marketers know they are serving ads to the actual consumer they want to be targeting, rather than making probabilistic bets based on browsing behavior. Vanderhook said, “We’ve seen return on investment improve by a factor of 10 or 20.”

2011 65