Remove 2007 Remove CEM Remove Customer Satisfaction Remove Return on Investment
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. Customer Satisfaction results in a higher share price. By comparison, the S&P 500 returned only $93, a 7-percent loss. So, there you have it.