Qualtrics

DECEMBER 11, 2018

In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. Starbucks is successful in large part for a simple reason: they focus on listening to customer feedback for the purpose of creating loyal customers.

NPS 22

NPS Net Promoter Score Touchpoint 2008 22

ClearAction

MAY 28, 2015

Instead of looking at surveys as a one-by-one solution opportunity or a means to show how awesome your company is, you can get more value by looking for patterns in it, as well as in other sources of feedback, like complaints on the 800 number, social media, or customer anecdotes — it’s really a collage of information that matters.

Customer Experience 110

Customer Experience Social Media Customer Experience Management 2008 110

ClearAction

AUGUST 21, 2016

Instead of looking at surveys as a one-by-one solution opportunity or a means to show how awesome your brand is, you can get more value by looking for patterns in it, as well as in other sources of feedback, like complaints on the 800 number, social media, or customer anecdotes — it’s really a collage of information that matters.

Brands 54

Brands Customer Experience Social Media 2008 54