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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

That usually requires departments to work together to resolve the root causes of issues — that’s harder and takes longer, but it’s what’s needed to build trust that earns loyalty. When you connect the feedback dots, you make things better for all customers, not just one at a time. A: Absolutely.

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If It’s Called Customer Experience, Why Is It All About the Brand?

ClearAction

That usually requires departments to work together to resolve the root causes of issues — that’s harder and takes longer, but it’s what’s needed to build trust that earns loyalty. When you connect the feedback dots, you make things better for all customers, not just one at a time. A: Absolutely.

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