2010 Effort Score Loyalty Programs Social Media 
Kustomer
NOVEMBER 25, 2021
So, the article you’re referring to, we wrote this article back in 2010. This was a multi-year, probably 10 year plus research effort. I mean that was 2010 you said was that came out a couple of years later. One of the things that came out of the research was this idea of the customer effort score.
Kustomer
MARCH 12, 2020
Back in 2010 Matt Dixon wrote an article titled “Stop Trying to Delight Your Customers”, that went against all of the strategies companies currently use to create a positive customer experience and motivate meaningful interactions. So, the article you’re referring to, we wrote this article back in 2010. Gabe Larsen: (10:05).
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