Time Inc. Acquires MySpace: It’s All A bout the Customer Data
Natalie Petouhof
FEBRUARY 11, 2016
Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. They feel this data from Viant gives Time competitive advantage compared to its competitors or “rivals industry leaders Facebook and Google” when it comes to ad tech and provides a first-party data set.
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