Hero Digital

APRIL 15, 2019

In 2011, a McKinsey Global Institute report celebrated the potential for big data: “…we are on the cusp of a tremendous wave of innovation, productivity, and growth, as well as new modes of competition and value capture…”. Unfortunately, progress has not met expectations.

2011 64

2011 Culture Competitive Advantage Metrics 64

Natalie Petouhof

FEBRUARY 11, 2016

Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. They feel this data from Viant gives Time competitive advantage compared to its competitors or “rivals industry leaders Facebook and Google” when it comes to ad tech and provides a first-party data set.

2011 65

2011 Advertising 2005 2015 65

Storyminers

JULY 6, 2020

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

SurveySensum

SEPTEMBER 8, 2023

NPS gives competitive advantage: In the book, The Ultimate Question 2.0 , Fred Reichheld and his team found that companies that have adopted NPS grow twice as fast as their competitors. Regular NPS assessments and internal competition between Apple stores fueled performance improvements. times more likely to buy again, 5.6

NPS 52

NPS ROI Social Media Banking 52

Experience Matters

APRIL 7, 2015

With the power to listen to the Voice of the Customer, integrate it with business data to generate powerful insight, and take action, we deliver effective business change and create a competitive advantage for clients. Engaging Employees on the Frontline.

2015 97

2015 Multi-Channel 2014 CEM 97

SurveySensum

JULY 14, 2020

A Customer Experience Thought Leader and Influencer, Mila Widyani is a dynamic professional who strongly believes that CX is the key to driving a sustainable competitive advantage in today’s economy. Mila Widyani – Head of Customer Experience at CIMB Niaga.

2020 132

2020 Customer Experience Magazine Consulting 132