Infographic – 5 Steps to Calculating the ROI of Customer Experience
Confirmit
JANUARY 9, 2020
For example Forrester Research found that from 2011 to 2015 a group of CX leaders’ revenue outgrew the revenue from their CX laggard competitors by more than 5 to 1. Beyond this, making an ROI-based business case can appear daunting, as it involves a certain amount of work up front.
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