Time Inc. Acquires MySpace: It’s All A bout the Customer Data
Natalie Petouhof
FEBRUARY 11, 2016
Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. There is a large return of visitors from MySpace’s mid-2000s –particularly on Thursdays. It’s a popular social media ritual in which people post retro photos on social media.
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