The Implications of Big-data Marketing: Bigger Than You Think
West Monroe
JULY 24, 2017
Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. Sources: Kosinski et al 2013, Chittaranjan et al 2011, Epp at al 2011. How this has become possible.
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