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The Implications of Big-data Marketing: Bigger Than You Think

West Monroe

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. Sources: Kosinski et al 2013, Chittaranjan et al 2011, Epp at al 2011. Sources see report.

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Customers not feeling “a little love back from Starbucks”

Service Untitled

The previous rewards card offered a free drink for every 15 transactions and a discount on filter coffee. Now it seems that Facebook is buzzing with caffeinated complaints because of the changes as consumers post everything from their disappointments to threats of shredding their loyalty cards. photo credit: HereStanding.

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‘Tis the season to rev up the customer service

Service Untitled

Statistics for the 2011 shopping holiday season look a little scary for merchants this year. According to a Price Grabber survey, 45 percent of consumers say they are going to spend less on holiday shopping compared to what they spent in 2010. The longer a consumer stays in a store, obviously the more money a person is going to spend.

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Small Business Saturday – a boon for local retail stores

Service Untitled

In Hawaii, small businesses make up 98 percent of the 30,000 businesses, and where huge retail establishments can beat prices and offer a wider inventory of products, most consumers still believe in putting money back into their own communities.

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Service Untitled» Blog Archive » Impact of poor customer service.

Service Untitled

What Brookes is doing isn’t new, but he seems to be taking a more methodical approach and expects a five to ten percent growth for 2011 notwithstanding of course interest rates, unemployment, and the value of the Aussie dollar. Also, customers complained most items were more expensive than other competing stores.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. consumer goods (Fitbit). utilities (AGL). fashion (Adidas). various fuel chains.