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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

In fact, customer complaints via social networks has nearly doubled from 19% to 35% since 2011. Touchpoint Inventory. The touchpoint inventory is a highly-detailed way to understand just what your customers have to do to become customers, stay customers and exit as former customers. Don’t believe me? (The

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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

In order to get more targeted insights, we recommend tailoring surveys for the touchpoints that your relationship surveys have surfaced. You’ll gain immediate, actionable feedback on specific products or interaction touchpoints, such as the sales experience, customer support experience, or even your website experience.

article thumbnail

Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

In order to get more targeted insights, we recommend tailoring surveys for the touchpoints that your relationship surveys have surfaced. You’ll gain immediate, actionable feedback on specific products or interaction touchpoints, such as the sales experience, customer support experience, or even your website experience.