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The Problem with Self Service

Beyond Philosophy

Parature is a research and advisory firm specializing in communicating service-centric best practices. While call center usage is about the same, use of FAQ pages increased from 67% in 2012 to 76% in 2014, according to Forrester. Knowing this, it is critical that you plan your self-service options well.

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The Next Level of the Customer Experience

ENGAGE.cx

From new in-store technologies such as beacons or RFID tags to mobile sites, POS systems and pre-existing call centers; they all have great abilities to capture customer data through specific interactions. And, of course, there is the prominence and influence of social. Are they really providing value to the customer?

article thumbnail

The Next Level of the Customer Experience

ENGAGE.cx

From new in-store technologies such as beacons or RFID tags to mobile sites, POS systems and pre-existing call centers; they all have great abilities to capture customer data through specific interactions. And, of course, there is the prominence and influence of social. Are they really providing value to the customer?