Remove 2012 Remove Call Center Remove Culture Remove Poor Customer Service
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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

Tweet The phrase “customer service is the new marketing” has gained popularity with brands realizing that poor customer service takes current, and even potential customers, out of the marketing funnel. Customer care extends far beyond the traditional call center. Think about it.

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WATCH NOW: PeopleMetrics Turns 20! 3 Business Lessons from CX Entrepreneur Sean McDade PhD | PeopleMetrics LIVE!

PeopleMetrics

I joined in 2012. Gary runs Reason Research, Kate is heading Culture, Diversity and other things at Lincoln Financial Group. You know, you joined PeopleMetrics in what, 2012 you said? Kirk: 2012, yeah. I need to measure the customer experience." Kirk Lohbauer: Hi everybody, I'm Kirk Lohbauer.

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