2017 the Year of Undelivered Promise
Customer Alignment
DECEMBER 18, 2017
This was the first time we heard of how experiences, rather than product or service, are a distinct economic offering. As I was considering ‘what to expect in 2018’, I took a step back and contemplated 2017. 2017 promised such a lot. What did we hear, what did we see? Othello ) So, there was much talk.
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