article thumbnail

What is the purpose of customer experience management?

ViiBE Blog

What is the purpose of customer experience management? Customer experience. August 17, 2021. Why should you think about implementing customer experience management measures, and how can you track all the data needed to develop practices that will improve the journey of your customers? Natalia Barszcz.

article thumbnail

How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

With all of this in mind, it’s clear that  measuring and tracking customer NPS is essential for any business  wanting to keep tabs on the health of its customer relationships (and improve them over time) and utilizing a customer insights platform such as Lumoa makes this a significantly more manageable task.

NPS 83