2026 Consumers Metrics Net Promoter Score 
Optimove
JANUARY 16, 2024
To the Stakeholders of Optimove: At Optimove, we have the job of ensuring that leading brands create deep, lasting relationships with their consumers. However, this method has proven rigid and unable to meet consumers on their terms. Similarly, marketers cannot predict each consumer’s journey.
Lumoa
SEPTEMBER 11, 2023
Customer experience is a wide-ranging phenomenon that comes to life the moment a potential consumer becomes aware of a brand. In the 1970s and 1980s, when the field was still in its infancy, customer experience was hardly a factor in determining which goods consumers bought. Customer experience wasn’t always given this much importance.
Lumoa
SEPTEMBER 11, 2023
Customer experience is a wide-ranging phenomenon that comes to life the moment a potential consumer becomes aware of a brand. In the 1970s and 1980s, when the field was still in its infancy, customer experience was hardly a factor in determining which goods consumers bought. Customer experience wasn’t always given this much importance.
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