Optimove

JANUARY 16, 2024

To the Stakeholders of Optimove: At Optimove, we have the job of ensuring that leading brands create deep, lasting relationships with their consumers. However, this method has proven rigid and unable to meet consumers on their terms. Similarly, marketers cannot predict each consumer’s journey.

2023 52

2023 Net Promoter Score 2012 2024 52

delighted

NOVEMBER 5, 2019

In the pre-internet days, department, warehouse, discount, big box, and mom-and-pop stores were where consumers would purchase goods for personal use. Retail is when a business sells a product or service to an individual consumer for personal use. Successful digital retailing puts the consumer in total control of their journey.

Retail 40

Retail 2020 Customer Experience Omnichannel 40

Lumoa

SEPTEMBER 11, 2023

Customer experience is a wide-ranging phenomenon that comes to life the moment a potential consumer becomes aware of a brand. This is the secret ingredient to retaining customers, increasing sales, and succeeding as an organization. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.

Definition 83

Definition Customer Experience Net Promoter Score NPS 83

Lumoa

SEPTEMBER 11, 2023

Customer experience is a wide-ranging phenomenon that comes to life the moment a potential consumer becomes aware of a brand. This is the secret ingredient to retaining customers, increasing sales, and succeeding as an organization. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.

Definition 83

Definition Customer Experience Net Promoter Score NPS 83