Back to the Future: Acquisition Marketing Needs to Evolve
Optimove
JUNE 30, 2022
Back in 2017, at a customer event, we proclaimed that in the not-so-distant future – by 2027, to be exact – customer acquisition as we know it would be vanquished, and all marketing would become relationship marketing. How can marketers lead their companies through online advertising’s ROI crisis? Welcome to 2027.?.
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