Hero Digital

NOVEMBER 26, 2018

The advertising industry has been applying machine learning (ML) in a more practical way. Bridging hard data with this seemingly nebulous technology in order to improve customer experience (CX) management. Increasingly, superior experience is becoming the key driver in consumer brand affinity.

Multi-Channel 46

Multi-Channel Roadmap Touchpoint Return on Investment 46

Storyminers

AUGUST 21, 2018

About 73 percent of traditionalists and 67 percent of baby boomers prefer to interact in a store, while the younger generation takes the opposite approach, with 66 percent of Generation X and 64 percent of millennials preferring to interact online. Test a variety of campaigns and figure out which ones have the best return on investment (ROI).

Customer Experience 49

Customer Experience Social Media Advertising Return on Investment 49

Storyminers

AUGUST 21, 2018

About 73 percent of traditionalists and 67 percent of baby boomers prefer to interact in a store, while the younger generation takes the opposite approach, with 66 percent of Generation X and 64 percent of millennials preferring to interact online. Test a variety of campaigns and figure out which ones have the best return on investment (ROI).

Social Media 40

Social Media Customer Experience Advertising Return on Investment 40