Improving Customer Experience Is The Only Way Forward – Sonia Bhatia Salmin, Customer Experience Specialist
Customer Guru
MARCH 7, 2018
Coming from the diverse experience that you have, what are the key differences in customer expectations between B2C and B2B? There is this perception that B2B and B2C are different, but the customer actually expects the same thing in both. While it is great for customer experience, it is also a cost to the company.
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