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Creating Customer Personas: Solutions to 4 Common Challenges

Experience Investigators by 360Connext

Prioritizing improvements along the customer journey. Aligning the right Customer Success Manager or Customer Service Representative with the right customer. In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. Let me know.

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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

The ICX Summit is for B2C businesses who are interested in utilizing interactive technologies to enhance the customer experience. Session topics include the state of the Internet of Things, CX ROI, data analytics and personalization, customer and employee adoption, virtual and augmented reality, and customer loyalty programs.

2017 50
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys.