Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Method:CRM

JULY 15, 2020

CRM is short for customer relationship management software and it’s a tool businesses use to better manage leads and customers. The key to remaining top of mind is to never stop nurturing your customers. Leverage customer data to provide a personalized experience your customers can’t get anywhere else.

Rewards Programs 95

Rewards Programs Sales 2020 Reference 95

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. But it’s also because the factors that affect a customer’s loyalty are not static, but highly fluid.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. flybuys points can be earned with many different partner brands: banking (Citi).

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52