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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

Brand perception refers to how consumers view, think, and feel about a company and its offerings. It develops from direct interactions, word-of-mouth, marketing, public relations, social media, and other channels. It shapes consumer behavior and impacts a brand's success. A positive image adds to your brand equity.

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5 Key Components to Consider Before Creating Brand Strategy for Your Business

SurveySparrow

Your brand’s key beliefs will determine how it achieves this. Brand values are the core principles that a company adheres to. Environmental preservation, diversity, teamwork, and transparency are “values” that serve as the cornerstone of the brand’s operations. Conclusion.

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