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Your Ultimate Guide to Brand Perception

ProProfs Chat

Consider these crucial statistics: Accenture survey shows that 66% of customers value transparency as one of the most attractive qualities in a brand. Stackla research brings forth the fact that 86% of customers look out for brand authenticity before they support a brand. b) E-Commerce Industry – AMAZON.

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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

Brand perception research It engages in ongoing research to monitor changes in brand perception over time. Example of brand perception research done right: A fashion retailer conducts annual brand perception research, tracking brand awareness, customer loyalty, and purchase intent.