Remove Brand Values Remove Return on Investment Remove Touchpoint Remove Voice of Customer
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An Article On Customer Experience That Actually Makes Sense

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They’re also empowered with the necessary tools and encouraged to actively contribute to the customer experience. Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy. that make the most impact on your main CX metric. .

Article 337
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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

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COMPETENCY 3 – VOC, Customer Insight and understanding. An organisation that has customer insights and a deep understanding of the Voice Of the Customer (VOC). Designs and implements voice of customer programs (solicited through surveys, focus groups, communities, etc.).