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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

JULY 17, 2018

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). Consider a telecommunications company whose business model is signing up customers for a one-year contract for various wireless services. Market Research vs. VoC.

Measurement 210
Measurement CEM Telecommunications 2001 210
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How to Build a Culture of Customer Experience Management

Answer Dash

APRIL 17, 2020

Understanding customer experience management Customer experience is the sum total of every interaction a customer has with your business, from seeing your logo on a billboard to humming along to the hold music when they use your contact center. CEM means making changes to the way you do things.

Customer Experience Management 66
Customer Experience Management Culture Customer Experience Management 66
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