BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Cloud-based tech can solve this problem.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

Emotional loyalty: add incentives along many touchpoints in customer journeys. The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. Define the strategy.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

MARCH 21, 2019

As a result, vendors such as Oracle, Comarch, Kobie, Epsilon, Unisys, and perhaps another dozen have been able to maintain their installed base among the largest loyalty programs, while another hundred vendors provide stand-alone solutions to medium and smaller companies. But break up those monolithic platforms, we must.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58