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What is relationship marketing: examples and strategies

BirdEye

This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. This marketing strategy isn’t about short-term wins or sales transactions; instead, it focuses on long-term customer retention. Why does relationship marketing work?

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Top 15+ Marketing KPIs to track in 2023

BirdEye

Well, here’s how: Set up tracking goals: Your customer relationship management (CRM) software can be configured to determine how much money it costs to generate a single lead. Conversion rate measures the percentage of people who complete a desired action based on your marketing efforts.

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Why Customer Engagement will Never be the Same

SurveySparrow

Before the crisis, most SMBs weren’t much aware of the term called employee experience and its impact on customer engagement. Building an engaged customer base requires internal effort. If employees are unable to stay engaged in their work, then who will serve the customers? .