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The Complete Retail Customer Experience Guide

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With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

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Relationship vs Transactional Surveys for Measuring the Customer Experience

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Do you know why some customers tend to stay while others go? Relationship and transactional surveys measure your customer experience, whether that’s through Net Promoter Score (NPS), Customer Effort Score (CES), or Customer Satisfaction (CSAT) metrics, so that you can better understand the “why” behind customer engagement and loyalty.

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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

Do you know why some customers tend to stay while others go? Relationship and transactional surveys measure your customer experience, whether that’s through Net Promoter Score (NPS), Customer Effort Score (CES), or Customer Satisfaction (CSAT) metrics, so that you can better understand the “why” behind customer engagement and loyalty.

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48 retail survey questions for the customer feedback you need

delighted

The fundamental CSAT survey can be used in a variety of situations, from evaluating your store’s shopping experience to gathering feedback on your support processes. Customer Effort Score (CES): How easy was it to [find what you were looking for]? How helpful are the product demos? Link to a web-based survey.

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