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Customer / Leadership: What Is The Access To Cultivating Greatness?

Maz Iqbal

Or the customer journey mapping? What about your investments in CRM systems and other technologies (e.g. IVR) have they taken you to the heights of sales effectiveness and/or customer service delight? Let’s not forget the VoC feedback- has that unlocked the door to customer loyalty riches?

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Customer Experience: Summing Up 2014

Maz Iqbal

What would you do if you were truly customer-centric and committed to putting the right customer experience (of walking) in place? Management practices including those that yield ‘bad profits’ – profits made at the expense of the customers – remain intact.

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