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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

A recent Forrester white paper entitled How to Transition Your Voice-Of-The-Customer Vendor explains that “failure is not always the vendor’s fault.” McKinsey & Company recommends obtaining “journey-centric feedback” from customers, supported by a backbone of technology investments.

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What is Voice of the Customer (VoC)?

Confirmit

Bring the customer’s voice into your organization and you can expect the following results, providing you take action on the insights you receive: Increase revenue: Through reduced churn, improved cross-sell opportunities and the ability to attract new customers. Why Implement a Voice of the Customer Program?