Second to None

OCTOBER 9, 2018

While this approach will help your marketing team down the road, forcing customers to create these profiles can mean 35% of transactions being dropped.[3] 3] Not requiring this info to complete a purchase reduces the effort a customer must exert and is a great way to establish your brand as a customer-centric organization.

Online Experience 67

Online Experience Customer Centricity Voice of Customer Brands 67

Second to None

JUNE 7, 2018

Creating an online experience that pushes customers further along their path-to-purchase can be a differentiator between growth and stagnation. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 1,2,3,4 [link].

Social Media 59

Social Media Voice of Customer Brands 2018 59

Second to None

SEPTEMBER 20, 2018

The best eCommerce brands are completing mobile-first indexing when designing their digital brand experience. If your brand is hoping to provide this online experience, it is important to understand: How mobile-first indexing works. How mobile-first indexing can impact your customer experience.

Customer Experience 54

Customer Experience 2018 Customer Journey Mapping Voice of Customer 54