Customer Loyalty: Let’s Talk About 8
Daniel Group
SEPTEMBER 1, 2019
For example, the most well-known system is the Net Promoter System (NPS)*. It asks how likely a customer would be to refer a company to someone else, with 10 meaning very likely and 1 meaning very unlikely. We’ve found this metric to hold true in our own experience conducting voice-of-customer surveys in B2B industrial markets.
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