Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping.

B2C 117

B2C Customer Journey B2B Customer Journey Mapping 117

Education Services Group

APRIL 25, 2021

A 2020 Forrester report determined that a well-designed Customer Success program can yield a 91% return on investment over a three-year period. Here are the final six capabilities for a well-designed Customer Success organization. Email automation can keep your customers engaged and eliminate repetitive CSM tasks.

Customer Success 91

Customer Success Roadmap White Paper Customer Journey Mapping 91

Totango

SEPTEMBER 22, 2022

Here are some commonly used customer lifecycle terms: Visitor : Anonymous user on the website. This can be anything from downloading a white paper to signing up for a trial. Onboarding : A paying customer in the initial usage period. You can track customer health and take steps to increase customer satisfaction.

White Paper 71

White Paper Advertising Sales Social Media 71

Confirmit

MAY 29, 2018

Voice of the Customer programs are proven to help organizations retain customers, build better products, deliver better services, and systematically understand customer experience in order to drive change. Understand your customers’ expectations better. Evaluate (and prevent) the risk of your customers churning.

Multi-Channel 40

Multi-Channel Customer Journey Mapping White Paper Competitive Advantage 40