article thumbnail

Enterprise-Rent-a-Car: How to turn a ‘promoter’ into a ‘detractor’ in 1,2,3!

ijgolding

The company was named ninth on Business Week’s top 25 companies customer service list in 2007. It was therefore no surprise that when I myself became a customer of my local Enterprise branch in Chester, North West England, I was very pleased with the Customer Journey I experienced. Most of all, I TRUSTED them.

article thumbnail

Customer Experience (CX): Frequently Asked Questions

SmartKarrot

CX Metrics are the KPIs used by a company to track customer feedback. Here are some popular CX metrics – Net Promoter Score (NPS) Customer Satisfaction (CSAT) Customer Effort Score (CES). Helps understand customer behaviors better. Does AI improve customer experience?

article thumbnail

Customer Centricity – A Crucial Factor to Build a Cohesive Customer Experience

SmartKarrot

This is known as liquid expectations. In simple words, it means that the bar has been set incredibly high to achieve a great customer experience. Now, imagine you are not able to meet the customer expectations. The impact of poor customer experience. A poor customer experience can have a drastic impact.