Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? We develop personas for specific activities around customer experience management. But what are they, really?

Customer Journey Mapping 375

Customer Journey Mapping Culture Customer Journey B2B 375

Lumoa

FEBRUARY 9, 2023

Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service. In the context of customer experience, customer engagement is an essential element in creating strong customer relationships and customer loyalty.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

ReviewTrackers

MAY 8, 2017

Session topics include the state of the Internet of Things, CX ROI, data analytics and personalization, customer and employee adoption, virtual and augmented reality, and customer loyalty programs. Session topics include marketing technology strategy, customer experience design, and data and analytics.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50