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Creating Customer Personas: Solutions to 4 Common Challenges

Experience Investigators by 360Connext

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? We develop personas for specific activities around customer experience management. But what are they, really?

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service. In the context of customer experience, customer engagement is an essential element in creating strong customer relationships and customer loyalty.

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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

Session topics include the state of the Internet of Things, CX ROI, data analytics and personalization, customer and employee adoption, virtual and augmented reality, and customer loyalty programs. Session topics include marketing technology strategy, customer experience design, and data and analytics.

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