Customer Experience Management Customer Retention Loyalty Programs Seminar 
BirdEye
JULY 5, 2023
This marketing strategy isn’t about short-term wins or sales transactions; instead, it focuses on long-term customer retention. Relationship marketing works as it helps you understand your audience better and allows you to stay in constant touch with your customers. Why does relationship marketing work?
BirdEye
APRIL 7, 2023
Customer retention rate As much acquisition is important, retention is cheaper and more substantial in the long term. It’s easier to retain customers than to acquire new ones. This value over the number of customers you had at the beginning of the period gives you the retention rate.
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