Remove Customer Experience Management Remove Loyalty Programs Remove Multi-Channel Remove Seminar
article thumbnail

Top 15+ Marketing KPIs to track in 2023

BirdEye

It is also possible that a lead had more than one touchpoint before becoming a customer. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. Customer Acquisition Cost The customer acquisition cost (CAC) is comparable to the return on marketing investment.

2023 52
article thumbnail

The complete guide to small business consulting

BirdEye

They can identify the most profitable marketing channels for your business to pursue and advise on improving conversion and customer acquisitions. Business management Management consultants work with business leaders to identify challenges, analyze information, and develop solutions.