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What is relationship marketing: examples and strategies

BirdEye

This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. This marketing strategy isn’t about short-term wins or sales transactions; instead, it focuses on long-term customer retention. Why does relationship marketing work?

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Top 15+ Marketing KPIs to track in 2023

BirdEye

Sales revenue Business health is invariably measured by revenue. But measuring your sales revenue accurately can tell you a lot more. You can understand the efficiency of your marketing teams, sales teams, product-market fit, and business growth from this marketing KPI. How to track sales revenues better? Regular cadence.

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The complete guide to small business consulting

BirdEye

This focus area can be sales, finance, marketing, HR, and niche operations. Although certain weeks or months may yield record-breaking results, there may be distressing indicators such as declining sales or cash flow issues, or an inability to expand at the desired rate. Demotivated workforce and high staff turnovers.