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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Research experience is customer experience.

ROI 252
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2015 Temkin Group CX Vendor Excellence Award Winners

Experience Matters

The CxVE Awards were judged by five noted customer experience experts: Mila D’Antonio (Editor-in-Chief at 1to1 Media), Desirree Madison-Biggs (Customer Experience/NPS Programs Director at Airbnb.), Confirmit’s commitment to fostering innovation is nothing new. This year’s crop of candidates was quite competitive.

2015 97
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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

Technology considerations must take into account the entire customer lifecycle and brand experience. “One of the most common mistakes companies make when selecting customer experience technology is…” Focusing solely on today’s ‘hot’ topic. And it is best to do that from the get go, rather than as an afterthought.