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What is relationship marketing: examples and strategies

BirdEye

This marketing strategy isn’t about short-term wins or sales transactions; instead, it focuses on long-term customer retention. Relationship marketing works as it helps you understand your audience better and allows you to stay in constant touch with your customers. Why does relationship marketing work?

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10 Customer Engagement Ideas to Boost Your Business

CSM Magazine

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

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Top 15+ Marketing KPIs to track in 2023

BirdEye

Customer retention rate As much acquisition is important, retention is cheaper and more substantial in the long term. It’s easier to retain customers than to acquire new ones. This value over the number of customers you had at the beginning of the period gives you the retention rate.

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