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6 Email Segmentation Strategies for Higher Conversions 

Optimove

This not only improves higher margin sales conversion rates — it also drives loyalty and increases lifetime customer value. Email segmentation is a highly effective strategy for retail and e-commerce, where product preferences vary widely and segmentation can be based on purchase history, browsing behavior, demographics, and more.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

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