Loyalty programmes: a question of knowing what works
LoyaltyPlus
MARCH 1, 2020
Experts in digital retail, e-commerce and customer relationship management (CRM) agree that a finely-tuned, well-executed loyalty programme can take a business to the next level of operation. However, the converse is equally true, and if this programme is not thought through, it could end up being more of a liability than anything else. Therefore, independent CRM specialist LoyaltyPlus has underlined several considerations that typify successful programmes, whether these are based on external se
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